Kevin Slimp Online

Kevin Slimp is a favorite speaker and trainer in the publishing world. He can be reached at kevin@kevinslimp.com.

Current Newsletter

In 2015, I visited a lot of Successful Papers

In 2015, I visited a lot of Successful Papers

I don't have to spend very long at a newspaper office to tell you how they're doing in terms of circulation, readership, ad sales and profits. No one has to tell me. There are qualities that lead to successful newspapers, and without them it's a good bet that there are some problems in one or more of those four areas.

I could have listed fifty newspapers in this column, because I ran into a lot of papers that are doing things right in 2015. And it's showing in their numbers. Due to space limitations, here are a few that stood out in my memory.

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Recent Columns

Dead at Deadline!

Dead at Deadline!

The email came to me at 6:15 last night, just as I was getting ready to take my two teenagers out for dinner. It was from Joe, a publisher at a small weekly who, like many newspaper publishers, has become my good friend over the past 20 years.

Before I tell you more about the email, let's step back in time to yesterday afternoon when I mentioned to some folks in my office that I needed to come up with a topic for today's column. A couple of ideas were tossed around when, finally, I said, "Don't worry. Something will come up. It always does."

I just didn't know that "something" would be my friend, Joe.

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Front Page

Newspaper Hall of Fame unveiled July 17

Newspaper Hall of Fame unveiled July 17

The Tennessee Newspaper Hall of Fame celebrated its opening on Friday, July 17, 2015. It was a glorious evening, filled with a celebration fit for the industry it represents.

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Adobe Bridge: There's a surge in interest

Adobe Bridge: There's a surge in interest

Last week, I spent a day with a weekly newspaper in Eastern Ohio. I even took a pic of the big building shaped like a basket to prove it. After lunch, the publisher asked something I've heard quite often in my visits with 100-plus newspapers this year, "Could you take a little time to teach us some things about Bridge?"

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Top four reasons some newspapers aren't having a good year

Top four reasons some newspapers aren't having a good year

With so many newspapers reporting a really good year, why are there still newspapers who aren't? I thought about this as I drove to the airport this morning (the roads are pretty clear at 2 a.m. in Sioux Falls, making it safe to think while driving) and came up with what I'm calling: 


My top four reasons 
some newspapers aren't 
having a great year

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Thinking about your newspaper's future

Thinking about your newspaper's future
Dr. Hildreth spoke for no more than five minutes, but I’ll never forget what he said. “You should know,” he began, “that most of what you’ve learned in your time as a student is wrong.” He had my attention as he continued, “But that’s OK. The most important thing you’ve learned at this university is how to think.”

I couldn’t help but think of all the speakers and teachers I’ve had over the years.

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More statistics from latest publisher survey

More statistics from latest publisher survey
The primary reason I continue to collect data and survey newspaper managers is to help my newspaper colleagues. Several times, over the last few weeks, I’ve received requests for advice from publishers who, after looking over data from a recent survey, found the answer they were looking for.

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Growing Newspapers: They're popping up everywhere

Growing Newspapers: They're popping up everywhere
I saw a story about a daily newspaper for sale a couple of days ago. Almost as a side note, it was mentioned that the paper had a profit in the 20 to 25 percent range. And why was it for sale? Apparently, that wasn’t enough for the giant corporation that owns it. So, it’s for sale.
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Print Back in Fashion: I keep running into new papers

Print Back in Fashion: I keep running into new papers
Surely you read the comments of Martin Sorrell, CEO of the world’s largest advertising group, as well as highest paid CEO in Europe, concerning newspaper advertising. In April, he said that print media is more powerful than agencies believe and advised advertisers to spend more in print.
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Texans Eager to Learn: Vernon, Texas

Texans Eager to Learn: Vernon, Texas
When I walk into a newsroom for the first time, there’s always a moment of hesitation as I gauge how prepared the group is for my visit. I’m normally greeted with one of two emotions: either, “Who are you and why are you here,” or “We have been waiting for you!”
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Interesting Findings From Recent Publishers Survey

Interesting Findings From Recent Publishers Survey
The primary reason I continue to collect data and survey newspaper managers is to help my newspaper colleagues. Several times, over the last few weeks, I’ve received requests for advice from publishers who, after looking over data from a recent survey, found the answer they were looking for.
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Adobe InCopy is just the ticket for Tennessee paper

Adobe InCopy is just the ticket for Tennessee paper
In the midst of my busiest year ever, Dale Gentry, publisher of The Standard-Banner in Jefferson City, Tennessee, called to ask if I could find time to visit his newspaper. Less than an hour away from my office, I’ve visited Dale’s staff numerous times over the past 20 years and there was no way I was going to say, “no.”

So between trips to Edmonton, Alberta and Preston, Minnesota, I found an afternoon to spend with the staff of the Standard-Banner. The request from Dale was simple enough: “Can you teach us to use InCopy?”

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