Sharing the Good News of Newspapers

Jul 07, 2023 at 02:25 pm by INT

As I listen to the July 4 fireworks outside my window, my thoughts revolve around the newspaper colleagues I’ve met over the past few weeks and the lessons I’ve le.... Read More

Improving Your Newspaper: No two papers are alike

Jun 02, 2023 at 03:30 pm by INT

If you regularly read my columns, you know that I write about focus groups quite often. Don't worry. I'm not writing bout focus groups today. However, I want to discuss anothe.... Read More

Putting in the Effort to Get More Ad Sales Results

May 16, 2023 at 03:45 pm by INT

It dawned on me this morning that my schedule changes significantly from day to day. There are always some things that have to get done most days. Regardless of what else is o.... Read More

Taking Control of Your Time

Mar 12, 2023 at 09:49 pm by INT

It has been one of those days. You’ve had them. It began with a website that wasn’t working like it was supposed to. When you have a website that lists items for.... Read More

The Secret to Newspaper Growth

Feb 22, 2023 at 10:45 pm by INT

Earlier this month, I traveled about an hour from my home to conduct focus groups for a weekly newspaper in Tennessee. Focus groups come in all sizes and shapes. This particul.... Read More

A few reasons some papers grow

Jan 22, 2023 at 10:13 pm by INT

I’m going to let you in on a little secret. I don’t plan these columns in advance. Most months, I receive an email from newspaper industry executive Jack Guza remi.... Read More

Design issues faced by most newspapers

Nov 16, 2022 at 11:27 pm by INT

As I write this, I’ve just returned from a trip to Marysville, Kansas, where I worked with the staff of The Marysville Advocate on their new design, which went to the pr.... Read More

Even more about Adobe Type 1 and your newspaper: Time to prepare for Jan 1

Sep 28, 2022 at 11:30 am by INT

Excuse my repetition, but for those who didn't read my column last month titled, "Planning for Adobe Type 1 Conundrum in January," there is a storm brewing, and it's not comin.... Read More

Paying Attention to Readers Yields Increased Readership & Revenue

Sep 09, 2022 at 10:00 am by INT

In 1849, French writer Jean-Baptiste Alphonse Karr wrote, “plus ça change, plus c'est la même chose.” (The more things change, the more they stay the.... Read More

A Tale of Two Publishers

Jul 12, 2022 at 06:31 pm by INT

I’m not that old. Seriously, I’m not. But in my work with newspapers, I’ve worked with so many younger people that I sometimes feel like Yoda (for you Star W.... Read More