Stop cheering. Get off that table. It hasn’t happened. And I don’t expect it will.
I released this column to my regular readers four days ago. I can't believe the response since then. Newspapers and groups all over the map have been writing to tell me it's changed they way they see their future. Hopefully, it will be helpful to you.
As much as we enjoyed our work, like most businesses, making a profit was a priority. One of the lessons I learned pretty quickly was that the faster our computers, the more money we could make. Our output could double or triple with an investment in new computers and software.
OK. You might want to put this column down without reading it. At the very least, close your door so no one hears the venting. It might be safest just to turn the page now.
Let’s not waste time. For those of you in too much of a hurry to finish this column, the answer is ....
As I visited with attendees at a newspaper conference in Minnesota, the interest in the new device was evident as one publisher after another approached me to get my opinion on its potential effect on the newspaper industry.
Then I remembered a group of newspapers based in the small town of Prescott, Ontario. With a decrease in the number of industry-related conferences, I’ve found myself visiting more places like Prescott of late.
Daniel Lyons, in the October 15 issue of Newsweek, seems to think the new apparatus might warrant all the speculation, even though it’s yet to be released.
Newspapers usually sense the importance of videos, animated ads and headlines on their sites. But they often overlook an important aspect: audio.
Primarily used in N.I.E. (Newspapers in Education) programs, these mysteries are based on famous Americans. The idea is that children can read the information about a famous historical figure, then try to guess who it is.
While this material might not be for every newspaper, a lot of papers of every size are using Family Features on their websites.
From Mark in Pennsylvania:
We have a PDF, created by InDesign and cropped in Acrobat...
Two years ago, we started offering Soundslides classes at the Institute of Newspaper Technology and they were a big hit. Everyone seemed surprised at how easy it was to create an audio slideshow for a newspaper Web site. So now, almost two years later, it seems like a good time to kick the tires and take the latest version of Soundslides for a ride around the block.