Looking for recipes and more for your newspaper website? Check this out.
by Kevin Slimp, September 2009
Yesterday, I spent part of the afternoon on the phone discussing products being developed by Family Features. It seemed like the perfect opportunity to take a look at online content already available from this group. Here are just a few:
Imagine content that automatically updates itself on your Web site. You designate the area and page(s). This means you can create pages for this content with room for ads that you sell. You select content from three areas: Food & Recipes (my favorite), Home & Lifestyles and Lawn & Garden. After the initial setup, which takes just a few minutes, the only time you’ll spend on these pages will be to get new recipes and upload your own ads. And, for those savvy designers, there is an XML version that gives you even great flexibility.
Family Features offers HTML versions of their content and recipes, which you can place on your own site. By having the material already saved in HTML format, you can create pages on your own Web site without spending hours on layout and design.
These are “camera ready” pages ready to place on your Web site. With your banner in its normal position at the top of the screen, it looks like your staff has spent days creating these attractive and informative sites. Related to the areas mentioned earlier (Food & Recipes, Home & Lifestyles and Lawn & Garden), you choose the sites you want to use and place the material directly on your pages.
Videos are available that can be embedded directly onto your Web pages. They are hosted on servers at Family Features, so they don’t take up valuable space on your server. By simply placing scripts on your pages (Don’t worry. Your Web guru will know how to do this), you will have recipes and regular feature videos (The Blue Bunny Kitchen is a lot of fun) to use on your site. As an added bonus, most videos have print content that go with them. This means you can include a food column in your paper and point readers to your Web site to see a video related to a recipe in the column.